Īvid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. For more information on Avid’s MediaCentral panel for Adobe Photoshop and After Effects, please visit. “Our goal is to help increase collaboration and improve how graphic designers, editors and other content creators can browse, search, edit, share and distribute content more effortlessly and efficiently.”Īvid’s MediaCentral panel with support for Adobe Photoshop and After Effects is available now to help broadcast and production teams bring graphic designers into their workflows and streamline manual processes for contributing content to large scale projects. “Making the connection between Avid and Adobe users is an opportunity for significant productivity gains for media production teams, streamlining processes that can be frustratingly manual,” said Van Bedient, Director, Strategic Business Development, Adobe. Creatives can also preview MediaCentral-managed assets directly in Adobe Photoshop and After Effects without having to import media. This offers increased flexibility by opening workflows directly into the production environment, providing an unprecedented level of access and real-time collaborative power. In addition, Media Composer and Adobe Premier Pro editors can take advantage of MediaCentral’s capabilities to integrate within existing workflows, providing a seamless editing experience. “With continuous third-party integrations coming for the open MediaCentral platform, media enterprises will continue to widen their circle of collaboration and contribution with a lot less complexity to generate content faster, increasing production output and efficiency.” With support for Photoshop and After Effects, the MediaCentral panel opens the door to bring them right into the mix and make them part of the production workflow,” said Raúl Alba, Director of Solutions Marketing, Media and Cloud, Avid. “Until now, graphic designers have been kept at the periphery of news and post production teams. This allows teams to instantly locate individual design elements in archived content, eliminating productivity drains, and having to save files on a separate storage platform. With access to Avid NEXIS® storage through the MediaCentral panel, graphic designers can store their assets and projects and catalogue them, enabling teams to easily access, edit on-the-fly and send back content into Avid production workflows. Adobe Photoshop and After Effects users can store their photos, clips, graphical elements and other content for access anywhere, anytime on the open Avid MediaCentral platform. The lightweight software plugin erases the frustrating manual steps graphic designers need to take in order to contribute to large-scale production projects and keep track of their content. 08, 2021 (GLOBE NEWSWIRE) - TV newsrooms and production workflow teams can now bring graphic designers directly into their Avid ® ( Nasdaq: AVID) MediaCentral ® production workflows through the MediaCentral panel, which now includes support for Adobe Photoshop and After Effects. The company missed analysts' expectations, however, and its shares have dropped, down almost 20% year-to-date.Īvid Chief Executive Jeffrey Rosica told analysts on the company's earnings call that supply chain issues created "substantial and unexpected gross margin headwinds for audio hardware," which eroded profitability.Īn activist hedge fund and Avid's largest shareholder, Impactive Capital LP, has representation on the company's board after cutting a deal with the company in 2019.BURLINGTON, Mass., Dec. ![]() ![]() In its first-quarter earnings, Avid's annual recurring revenue grew 8.1% to $228 million, while its active paid software subscriptions grew 22% year-on-year. Its products, which have been used in the production of blockbuster movies such as 'Top Gun: Maverick' and 'Avatar: The Way of Water', include Media Composer, MediaCentral and AirSpeed. Spokespeople for Avid and Goldman Sachs declined to comment.įounded in 1987, Avid provides editing software and hardware primarily to entertainment industries. The sources cautioned that no deal is certain and asked not to be identified because the matter is confidential. The Burlington, Massachusetts-based company is working with Goldman Sachs Group (GS.N) on the sale process and has asked for binding offers from interested parties, the sources said.Īvid's shares jumped 18% on the news to $24.35 in Wednesday afternoon trading, giving the company a market value of about $1 billion. NEW YORK, May 24 (Reuters) - Avid Technology Inc (AVID.O), a provider of video and audio editing software and equipment to filmmakers and recording studios, is exploring a potential sale, according to people familiar with the matter.
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